Empathize
Interviews, shadowing, and data to understand real motivations and pain points.
I shape products from the ground up, bridging research, system design, and implementation. My focus is creating scalable, user-centered solutions.

Revolutionizing public transportation with an integrated digital platform serving millions of daily users.



A social network connecting talented artists with producers and audiovisual content makers.
A structured path from insight to impact—de-risk decisions, align teams, and ship what matters.
Interviews, shadowing, and data to understand real motivations and pain points.
Synthesize insights into clear problem statements and success metrics.
Diverge with sketches and concept sprints; converge on the strongest solution.
Clickable flows and micro-interactions built to learn fast and align stakeholders.
Usability sessions and analytics to validate desirability, feasibility, and viability.
Ship production-ready designs with documentation and developer handoff.
Deep dives, experiments, and guides at the intersection of design and engineering.
GUIDE
A practical map for syncing Figma variables with code safely, versioning changes, and keeping platforms in lockstep.

RESEARCH
We measured the impact of naming conventions, visual diffs, and component metadata on review time across three teams.



CASE STUDY
How a lightweight audit loop and semantic tokens helped a platform team reduce contrast regressions by 62%.

Hesham, I can confidently say you are an exceptionally talented and experienced professional in the UX field. The amazing achievements within short time is well noticed within the organization. You have strong foundation in design principles and keen eye for details, I like the creativity that you add in each project which creates unique product.
Muna AlMehairibi • Head of Planning and Design of Digital Services
RTA
Hesham is a talented designer and great person to work with. He is very innovative and always looking for new solutions and fresh ideas that can advance his knowledge to exceed his client's expectations and goals. He has multiple workshops and usability sessions together, he is an enthusiastic and driven UX Designer with excellent UI skills.
Rodrigo de Mingo • Chief of Digital Experience | CX/UX/UI | AI & MaaS Innovation
RTA
Hesham is not only a creative UX engineer who understands well the user experience principles, tools, and techniques, but also a strong team player, customer-driven, and value-driven passionate. Thanks, Hesham; I'm lucky to have you on the team.
Ahmed Moneim • Regional Customer Engagement Manager
EdTech, AI & Digital Services
Hesham is very Really amazing Designer who Take care about his tasks and doing very well. I worked with him more than 5 years, I never reject his work at all because he is submitted it at right way, also he is very hard worker never say no for work.
Mohammad Hamdan • Manager
Web & Mobile Projects
While we were working on website I was impressed by his professionalism and readiness to help. No matter of task complexity he jumps straight ahead into finding solution. I highly recommend hesham for UX design!
Amr Osama • Digital Transformation Expert
It was very pleasure to work with Mr. Hesham, extremely valuable person to have on your network. His responses are timely, value-added, and he's open to working with new people. He has a very impressive background in as a designer and profile and I recommend Mr.hesham as an expert to connect with and consider for everything appropriate.
Abdulfattah Omar • IT Project Manager
Hesham is a talented designer and great to work with. Not only he is an amazing designer, but he has ingenious web skills with an eye for detail.
Mahmoud Eid Abdellatif • Senior Technical Team Lead
Digital Transformation
I worked with Hesham in many freelancing projects. He is one of the most recommended ui developers and designers that I recommend for my clients as he always came out with a very beautiful designs that make the clients are totally satisfied. Hesham also working with agile mindset and fast learner for new technologies, we worked on long terms projects side to side and he is totally agile in executing the sprints and always giving a constructive feedback that power everything.
Mustafa Elmagar • Product Owner